An explainer video is a short, animated video that explains a product, service, or concept in a clear and concise manner. Explainers are often used to introduce new products or ideas to a target audience, and they can be an effective way to quickly convey complex information in an engaging and easily digestible format.

The length of an explainer video will depend on the complexity of the subject matter and the intended audience. In general, explainer videos should be kept as short as possible while still effectively conveying the necessary information. Most explainer videos range in length from 30 seconds to 2 minutes.

The process for creating an explainer video typically involves several steps, including:

• Gathering information: The first step in creating an explainer video is to gather all of the necessary information about the product, service, or concept being explained. This may involve conducting research, conducting interviews, or reviewing existing materials.

• Script writing: Once the information has been gathered, the next step is to write a script for the video. The script should outline the key points that need to be conveyed in the video, as well as the overall structure and flow of the content.

• Storyboarding: After the script has been written, the next step is to create a storyboard for the video. A storyboard is a series of rough sketches that outline the visual elements of the video, including the characters, backgrounds, and any special effects.

• Animating: Once the storyboard has been approved, the next step is to create the actual animation for the video. This may involve creating the characters and backgrounds in a digital animation software program, and then adding the animation and any special effects.

• Voiceover recording: Once the animation is complete, the next step is to record the voiceover for the video. This may involve hiring a professional voice actor or using a pre-recorded voiceover track.

• Editing and final touches: The final step in the process is to edit the video and add any final touches, such as music or sound effects.

The cost of creating an explainer video will depend on a variety of factors, including the length of the video, the complexity of the subject matter, the animation style, and the level of customization desired. In general, prices for explainer videos can range from a few hundred dollars for a simple, template-based video to several thousand dollars for a more complex, custom-animated video.

There are many ways that businesses and organizations can use explainer videos to communicate with their audience. Some common uses include:

• Introducing a new product or service: Explainers can be an effective way to quickly and clearly explain the benefits and features of a new product or service to potential customers.

• Explaining a complex concept: Explainers can be used to break down complex concepts or processes into more easily understandable pieces, making them an ideal tool for educational or training videos.

• Demonstrating a product or service in action: An explainer video can show how a product or service works in a way that is more engaging and visually appealing than a simple text or image-based explanation.

• Boosting website traffic and conversion rates: Adding an explainer video to a website can help to increase traffic and conversion rates by providing visitors with a more engaging and interactive way to learn about a product or service.

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